Vice President at Publicis Dialog
June 1999 - June 2006
Managed media relations efforts for more than 15 clients and brands; developed annual strategies/budgets supporting business objectives and supervised media relations efforts for agency accounts representing more than $4 million in annual billings. Mentored staff of more than 20 and conducted spokesperson training. Select clients included Samsung Telecommunications America (Samsung), A&W Root Beer, American Lung Association, ALTANA Pharma, Nestle (Juicy Juice, Coffee-mate, and Carnation Instant Breakfast) and GlaxoSmithKline (Beano).
- Helped Samsung become top five wireless phone maker in the U.S. within two years of launch (reached number two in 2004) and generated 250% growth in brand awareness (outpacing every U.S. competitor) by developing strategic public relations initiatives
- Led media relations efforts through numerous Samsung product launches and brand positioning during special events/promotions at the Sydney and Salt Lake City Olympics, two award-winning
breast cancer awareness projects benefiting the Susan G. Komen Breast Cancer Foundation and the sponsorship of Britney Spears' "Dream Within a Dream" concert; more than 5 billion media impressions
- Secured more than 600 million media impressions for American Lung Association's award-winning "State of the Air Report" (2000-2003); positioned the Lung Association as the leader in lung advocacy
- Secured more than 320 million media impressions for American Lung Association and ALTANA Pharma U.S. award-winning "Hungry For Air" campaign (2003-2005); continued to position the Lung Association as the leader in lung advocacy
- Supervised all media relations efforts for A&W Root Beer "From Alabama to Wyoming...Who Throws the Best All-American Cookout" campaign to help reposition brand's "shared classic moments" feeling; exceeded media impression and ad equivalency goals by more than 50 percent
Vice President at Publicis Dialog
June 1999 - June 2006
Managed media relations efforts for more than 15 clients and brands; developed annual strategies/budgets supporting business objectives and supervised media relations efforts for agency accounts representing more than $4 million in annual billings. Mentored staff of more than 20 and conducted spokesperson training. Select clients included Samsung Telecommunications America (Samsung), A&W Root Beer, American Lung Association, ALTANA Pharma, Nestle (Juicy Juice, Coffee-mate, and Carnation Instant Breakfast) and GlaxoSmithKline (Beano).
- Helped Samsung become top five wireless phone maker in the U.S. within two years of launch (reached number two in 2004) and generated 250% growth in brand awareness (outpacing every U.S. competitor) by developing strategic public relations initiatives
- Led media relations efforts through numerous Samsung product launches and brand positioning during special events/promotions at the Sydney and Salt Lake City Olympics, two award-winning
breast cancer awareness projects benefiting the Susan G. Komen Breast Cancer Foundation and the sponsorship of Britney Spears' "Dream Within a Dream" concert; more than 5 billion media impressions
- Secured more than 600 million media impressions for American Lung Association's award-winning "State of the Air Report" (2000-2003); positioned the Lung Association as the leader in lung advocacy
- Secured more than 320 million media impressions for American Lung Association and ALTANA Pharma U.S. award-winning "Hungry For Air" campaign (2003-2005); continued to position the Lung Association as the leader in lung advocacy
- Supervised all media relations efforts for A&W Root Beer "From Alabama to Wyoming...Who Throws the Best All-American Cookout" campaign to help reposition brand's "shared classic moments" feeling; exceeded media impression and ad equivalency goals by more than 50 percent
Managing Director Dallas; Publicity Manager at Planned Television Arts, a division of Ruder-Finn, Inc.
May 1993 - June 1999
Developed and executed publicity campaigns for Dallas and New York based accounts while generating and increasing new business opportunities in Southwest. Coordinated and executed more than 300 media tours nationwide. Select clients included Simon & Schuster, Random House and Hyperion.
- Developed, executed and managed media relations campaign for "GTE Big Ride Across America,"
resulting in more than 200 million media impressions
- Worked with celebrity authors including Al Gore, Hugh Downs, Howard Stern, Shimon Peres, Salmon Rushdie, Mitch Albom, Leonard Nimoy and Herb Kelleher
Managing Director Dallas; Publicity Manager at Planned Television Arts, a division of Ruder-Finn, Inc.
May 1993 - June 1999
Developed and executed publicity campaigns for Dallas and New York based accounts while generating and increasing new business opportunities in Southwest. Coordinated and executed more than 300 media tours nationwide. Select clients included Simon & Schuster, Random House and Hyperion.
- Developed, executed and managed media relations campaign for "GTE Big Ride Across America,"
resulting in more than 200 million media impressions
- Worked with celebrity authors including Al Gore, Hugh Downs, Howard Stern, Shimon Peres, Salmon Rushdie, Mitch Albom, Leonard Nimoy and Herb Kelleher
Group Manager, Internal and External Communications at Dex Media, Inc. (formerly SuperMedia)
July 2006
Serve as company spokesperson and oversee all internal and external communications, public relations and media relations efforts for $2.7 billion publicly-held national provider of social, local and mobile marketing solutions for local businesses.
- Navigated all media, employee, client, vendor and partner communications during merger, two voluntary bankruptcies and ensuing emergences
- Managed public relations activities surrounding Opening Bell ceremonies at NYSE and NASDAQ
- Developed external communications for CEO including earnings script, presentations and awards.
- Created and maintained online reputation management program designed to respond to customer, consumer and industry issues; utilized existing social platforms including Facebook and Twitter to build and bolster reputation
- Led one-day, 25 city media relations efforts during "Ultimate Gas Giveaway" program which garnered extensive national and local attention
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